Governor markets tourism at record level

About Cristyne Nicholas

Cristyne Nicholas has been working to promote New York City and its institutions for almost a quarter century. But that doesn’t mean the work has gotten old hat. “Every time we have a new client, to me it’s thrilling, because we’re learning a new sector of business”, says Nicholas, CEO of public relations firm, Nicholas & Lence Communications. Nicholas has had occasion to explore almost every corner of the city’s public and economic life- both inside and outside of government. She served as communications director for Mayor Rudy Giuliani before taking the helm of NYC & Company, which she led through the economic disruption that followed 9/11. A decade ago, she joined with partner, George Lence to form their eponymous firm, which serves a variety of New York City sectors. For Nicholas, one of the great advantages to her work is that she can be a generalist, always expanding her expertise and always helping clients make new connections, she says, “What I like most is the diversity of our clients. We can go from not-for-profits to cultural institutions, tourism attractions, to fortune 100 companies,” she says. “It’s limitless”.